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PR Tips

Tips for Press Releases:

  • Identify the recipient (e.g. Finance/ Health Editors.)
  • Provide a headline (max 60 characters) that will lead the reader into the statement.
  • Get someone to check your statement's spelling and grammar.
  • Keep the statement as brief as possible. (Long statements do not get read.)
  • At the bottom of the statement provide a contact name and telephone number. (Be prepared to be called by a radio station.)

To issue press releases through Sapa you need to register as a PR client. Once this process is complete simply send your press release to . Your release will then reach all the media you seek. Simultaneously your statement will appear on the www.link2media.co.za for you to check.

Sapa clients include:

Television and Radio:

  • All SABC radio and television,      
  • etv,
  • Jacaranda,
  • Highveld 94.7,
  • Radio 702,
  • Cape Talk,
  • Kaya fm,  
  • Classic fm,
  • East Coast,
  • Kfm,
  • Ofm,
  • Radio Algoa,
  • BBC and
  • VOA.  

    • Newspapers:

    • This Day,
    • The Star,
    • Beeld,
    • The Pretoria News,
    • Cape Times,
    • Daily News,
    • The Mercury,
    • The Citizen,
    • The Sowetan,
    • The Sunday Sun,
    • Daily Sun,
    • City Press,
    • The Daily Dispatch,
    • EP Herald,
    • The Sunday Times,
    • The Independent, Business Day,
    • Business Report,
    • Sunday World,
    • Mail & Guardian,
    • Die Burger,
    • The Natal Witness,
    • Rapport.

    World Agencies:

    • Associated Press,
    • Reuters,
    • AFP.

    Internet:

    • IOL,
    • News24,
    • SABCnews

    south african press association